Would you buy a product or service that has bad ratings and reviews? Probably not. Let's say you're faced with choosing from two identical products (or services). One has 10 good reviews, while the other has 3 good reviews and 1 bad review. Which one would you buy? The decision for most people is not that difficult. More than likely, you'll choose the one with 10 good reviews.
In today's fast-paced, online business environment, there are many ways for a business owner to let potential clients know about the business. These range from websites to social media accounts, SEO, mobile websites and coupons to text message marketing campaigns, email and direct mail - but Reputation Marketing is the most important way you can market your business.
The online marketing game has changed, and your competition doesn't even know it - yet. Today, reputation is everything!
There are 4 different "game changers" to show you why it's so important for your business to have a good online reputation.
What can be done? First, create a 5-star reputation for your business. Good prices, great customer service, friendly atmosphere - in short, be an outstanding business. Then, and only then, can you successfully market your products and services.
Why Reputation Is Vital To A Business
Additional research showed that consumers look up an average of 10 reviews before making a decision. And 70% of consumers trust a business with a minimum of 6-10 reviews. Without ten 5-star reviews, your business isn't trusted!
By now, you're probably asking, "What is Reputation Marketing?" Simply stated, it's positioning your business, with its 5-star reputation, as the market leader in front of thousands of potential buyers. It's pro-active marketing for your business - not the reactive "reputation management".
What should your business have for its reputation marketing strategy? There are four components: 1) develop a 5-star customer-first reputation for your business, 2) market that reputation, 3) manage that reputation, and 4) create a reputation marketing culture within your business.You'll first need to know what your current online reputation is, so you can implement your strategy.