Looking for the best small business bloggers and influencers and don’t know where to begin? Let’s start with the difference between the two.
Bloggers vs. Influencers
While both terms Blogger and Influencer are often used interchangeably, they really shouldn’t be. You see, many Bloggers are Influencers, but the fact is not all Influencers are Bloggers. However, some Bloggers do manage to become Influencers through their writing, but most Influencers don’t have to have a blog.
What is a business blog
Simply put, a business blog is a regular feature appearing as part of an online publication that typically relates to a particular topic (typically a business topic, product, or service) and consists of articles and personal commentary by one or more authors. While they are usually featured on a company’s website, some business blogs may appear on an independent commentator’s site.
When on a company site, the business blog will usually have some relation to a product or service offered by that company or to something very closely related to what they offer. It is a marketing strategy designed to not only inform readers, but to also increase visibility of their organization and, ultimately, push readers towards buying their products or services.
What is a small business influencer
Influencers are individuals with large followings and a voice in their industry. They are seen as knowledgeable and often lead and set direction for others. Small business influencers can do miracles for your reputation and credibility, which can directly translate to ones business success.
How to choose the best Business Blogger or Influencer?
Influencers, including those on instagram, are very beneficial in internet marketing. In fact, there are now more than a billion users that are active on Instagram per month. So much so that many people have grown dependent on social media and online marketing campaigns. They use it to gather news, entertainment and other information.
But not all bloggers and influencers are the same, as estimates have been reported that as much as 30% of them do not have an organic audience, but have been bought or derived from bots. Others have an audience that comes from likes, comments and follows which are dummy accounts in the platform. This is why it’s critical to choose the right influencer to promote and market your brand.
Here are tips to find the right small business blogger or influencer.:
Study the Influencer’s metrics
Examine their audience engagement as this is an optimal way to inspect their authenticity - not just their reported number of followers. Also, take the time to determine their specific target market. There are many tools you can use for marketing both your brand and inspecting the influencer’s.
Also, you have to pick an influencer who is relevant to your product or services. IN fact, you can even ask your existing customers who influencers they follow.
Look into their Skills
With a good enough camera and a good appearance can make practically anyone an influencer; however, you need to examine their personality. Specifically, how engaging are they?
Do they ask the right questions? Are they good communicators?
It is important to reach out beforehand to potential bloggers and influencers and get to know them more, as well as see what options they recommend to increase the sales you expect from their efforts.