Find a Digital Advertising Agency that Knows Social Media | SmartGuy

Find a Digital Advertising Agency that Knows Social Media

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Are you looking to find a Digital Advertising Agency that knows social media? When you choose an advertising agency with specific knowledge and experience in your particular industry, you will produce more meaningful and more successful results. You will also know the best ways to advertise and have several promotional items that have worked in the past with specific customers.

What is Digital Advertising?

Digital advertising is the best way to reach customers. They spend so much of their time on the internet; it is there you can get potential customer's attention. Taking advantage of social media sites such as Linkedin, Facebook, YouTube, Instagram, Google Search, and other search engines is the smart way to advertise these days. They offer a variety of opportunities for you to sell and deliver your products and services. You can take advantage of purchasing ad space on their websites.

Digital Advertising marketing goals

  • Generate leads
  • Increase Brand Awareness
  • Get More Customers
  • Make More Sales
  • Get customers to spend more

Advertising on a marketing platform gives you the support of those platforms customers and followers. The selected platform knows what its customers and followers are looking for. You are also showing their customers and followers that this platform has value.

The following are statistics about Searching on Google:

  • 3.5 billion searches, according to Google, are made by visitors to websites every day.
  • 92% of these users will pick businesses found on the first SERP (Search Engine Results Page). Who wouldn't want to be on the first page of Google?
  • There is a 10% annual increase in internet searches on Google.
  • Local businesses are resulting in great success 34% of the time with searches with the “near me” keyword included in the search phrase.
  • Digital ad revenues surpassed the $100 billion mark for the very first time in 2018.

It’s all about timing and the right message.

Utilizing Digital Advertising offers you the opportunity to reach the right people with your message at the right time. Direct mail campaigns cannot achieve this through newspapers, flyers, or radio ads. 

Digital Advertising gets measurable results.

One of the important components in business is knowing how well your investment in advertising is reaching your targeted audience. Every successful business understands the results of research and continues to manage, track, analyze, and improve online advertising campaigns.

Their advertising campaign, when done correctly, integrates into their target customer’s world and seamlessly and effectively converts them to return again and again to their website.

The great measurable result is not only one sale, but referrals. Is what you are offering great? Does it inspire and motivate your customers to spread the word about your products and services?

Diversity is the key

Split testing your advertising helps you select which ones are best for your business and customer. Choosing the right strategy cuts costs and increases your bottom-line.

Selecting the wrong strategies and platforms can give you mixed signals like digital advertising doesn’t work. It does. You just have to research and test. Do not just use one platform. Learn the key features of each.

Traditional Advertising Is Not As Effective As Digital Advertising

With traditional advertising, the primary focus is to interrupt what you are doing as a means of getting your attention. Traditional advertising is harder to track the number of people who see your ad. With digital advertising, you know it is working because you can see the analytics in real-time.

Why Digital Marketing Has Become So Important

  • It’s Affordable & Scalable
  • It’s Specific & Targeted
  • It’s Easy to Use
  • Digital Advertising Makes Sense for Small Business
  • It Works Fast
  • Types of Digital Advertising
  • PPC (Pay Per Click)
  • CPM (Cost per 1,000 Impressions)
  • Search Advertising
  • Display Remarketing Advertising
  • Social Media Advertising
  • Email as an Advertising Tool
  • Getting Quality Subscribers
  • Engaging Subscribers
  • Segmenting to Maximize Relevance
  • Automate to Capture that Moment