Avon Still the Number One Provider of Women Products
Avon has been a leading manufacture in products including cosmetics, beauty and health, jewelry and more. This company is found in more than 135 countries and the annual sales of products are $7.74 billion worldwide! This Avon product line was founded in the year 1886 by a man named David McConnell, and has become one of the most trusted names in cosmetics and beauty care. This product line also works hard in partnership with Breast Cancer foundations as well as Domestic Violence empowering women to believe they can do anything.
These days, it's become the fastest growing manufacturer in China and Russia. This company is a direct-sales marketing company but in places like China, a number of their sales are made in stores. Door-to-door selling became banned back in the 90s, but this company continues to grow each and every year.
Over the years, Avon has geared its marketing towards men as well. When they first started, Avon products were geared to women alone, but men have skincare needs as well. There are colognes and deodorants among other products that men can benefit from. In addition, children's products can be found in the Avon catalog, and these sales continue to rise as well. Children items include bath time fun, clothes, and even toys to name a few.
Also, there are two additional brands that have been added to the line. M is geared strictly to men and Mark is geared more towards younger college cosmetic buyers between the ages of 18 and 25. Mark has become popular and has seen huge success and they feature a magalog each month which highlights some of the top cosmetics geared towards younger buyers.
Category: Direct Sales
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