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Session 43: Cash Flow Management - Keeping Your Business Alive
Welcome back! If profit is the scorecard of business, cash flow is the oxygen. Many businesses that look profitable on paper collapse because they run out of cash. Managing cash flow is about making sure money in and money out stay balanced.
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Why Cash Flow Matters
Without cash, you can’t pay employees, suppliers, or bills. Even temporary gaps can cause major setbacks. Smart entrepreneurs forecast cash flow, manage expenses, and keep reserves to weather slow months. Cash flow isn’t glamorous - but it’s survival.
A Real-World Picture
Tesla has faced multiple cash flow crises over the years. Elon Musk admitted there were times the company was “weeks away” from bankruptcy. Careful fundraising and management allowed Tesla to survive those crunches - and eventually thrive.
Humor Break
Running out of cash is like running out of gas on the freeway. The car might still look great, but you’re not going anywhere.
Action Step for You
Create a simple cash flow tracker. Write down all expected income and expenses for the next three months. This visibility helps you spot gaps before they become emergencies.
Closing
Cash flow is your business heartbeat. Next, we’ll cover Budgeting for Long-Term Success - the discipline that ensures your money serves your mission.
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