Session 36: Social Responsibility and Purpose-Driven Business - Doing Well by Doing Good

Welcome back! Customers today want more than products - they want meaning. They want to support companies that stand for something bigger than profit. Social responsibility and purpose-driven business give you an edge by connecting your brand to values that matter.

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Why Purpose-Driven Business Matters
When your business supports a cause or makes a positive impact, customers feel proud to support you. Purpose builds loyalty, attracts top talent, and sets you apart from competitors. Companies that prioritize social responsibility aren’t just seen as businesses - they’re seen as movements.

A Real-World Picture
TOMS Shoes built its brand on the “One for One” model - for every pair sold, a pair was donated. That mission-driven approach made TOMS a household name, proving that profit and purpose can go hand in hand.

Humor Break
Trying to run a business without purpose is like trying to sell ice cream without flavors. People might buy it once, but they won’t crave it again.

Action Step for You
Identify one cause that genuinely connects to your business or values. Find a small, authentic way to support it - whether it’s donating a percentage of sales, volunteering as a team, or creating eco-friendly practices.

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Closing
Purpose-driven businesses inspire loyalty and trust. Next, we’ll cover Being Customer Obsessed - the mindset that turns good companies into great ones.