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Session 35: Building a Personal Brand - Becoming the Face of Your Business
Welcome back! In the digital age, people connect with people more than they connect with faceless companies. That’s why building a personal brand matters. Your personal brand is your reputation, your story, and the trust you build with your audience.
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Why Personal Brand Matters
A strong personal brand gives you credibility and influence. It sets you apart from competitors and makes your business memorable. When customers trust you, they’re more likely to buy from you - even if your product costs more than someone else’s. Personal branding isn’t vanity - it’s strategy.
A Real-World Picture
Think of Elon Musk, Oprah Winfrey, or Richard Branson. Their personal brands are so strong that people follow them into new ventures simply because of who they are. Their businesses succeed in part because people trust their personal identity as much as their company’s.
Humor Break
Having no personal brand is like showing up to a party wearing a name tag that says “Guess Who?” Nobody remembers you.
Action Step for You
Audit your personal presence online. Google yourself. Look at your social media, website, and professional profiles. Do they reflect the person you want your customers to trust? If not, take one step this week to strengthen your personal brand.
Closing
Your personal brand is your business card to the world. Build it with intention. Next, we’ll explore Social Responsibility and Purpose-Driven Business - because people don’t just buy products, they buy into values.
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