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Session 30: Learning to Pivot - Changing Course Without Quitting
Welcome back! Every entrepreneur eventually faces a moment where the original plan doesn’t work. Maybe the market changes, customer needs shift, or competition heats up. In those moments, you face a choice: quit or pivot. Pivoting is not failure - it’s adaptation.
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Why Pivoting Matters
The most successful companies didn’t succeed with their first idea. They tried, failed, adapted, and pivoted. Learning to pivot means you don’t stay stuck in what used to work. It means you recognize change, make adjustments, and move forward smarter.
A Real-World Picture
Instagram started as an app called Burbn, focused on check-ins and social features. But users were mostly interested in one part: photo sharing. The founders pivoted, simplified the app, and created Instagram. That pivot created one of the most influential platforms of the modern era.
Humor Break
Pivoting is like trying to assemble IKEA furniture. Halfway through you realize the instructions don’t work. Do you quit? No - you pivot, improvise, and eventually end up with something that (mostly) stands.
Action Step for You
Think about one area of your business that isn’t working as well as you hoped. Instead of scrapping it, ask: what’s one adjustment I could make that might change the outcome? Small pivots often lead to major breakthroughs.
Closing
Pivoting is not about giving up - it’s about leveling up. This completes Phase 3: Strategic Thinking and Decision-Making. Next, we’ll move into Phase 4: Sales, Marketing, and Customer Relations - where we’ll focus on winning customers and keeping them for life.
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