Entrepreneur Classes07 Sep, 2025

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Session 23: Time to Market and Speed of Execution - Winning the Race Against Time

Welcome back! You’ve got vision, and you’re learning to balance it with execution. Now let’s talk about timing. In business, the speed at which you move can make or break your success. You can have the best idea in the world, but if you’re too slow to act, someone else will beat you to it.

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Why Speed Matters
Markets move fast. Customers change habits, technology evolves, and competitors innovate. Time to market is critical because opportunities don’t wait. But speed doesn’t mean recklessness - it means learning to act quickly with enough confidence to test, adjust, and improve. Perfection is the enemy of progress. Fast movers learn by doing, while slow movers get left behind.


A Real-World Picture
Consider Facebook. It wasn’t the first social network - MySpace and Friendster came before it. But Facebook moved faster, improved faster, and scaled faster. It’s not always the first idea that wins - it’s the one that executes quickly and adapts faster than the competition.


Humor Break
Launching a product too slowly is like showing up to a costume party the day after Halloween. You may look great, but you’ve missed your moment.


Action Step for You
Think about one project you’ve been overthinking. What’s the simplest version you can launch in the next 30 days? Call it your “minimum viable product.” Launch it, gather feedback, and improve as you go. Speed to market beats waiting for perfect.


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Closing
Speed creates opportunities, but it must be paired with adaptability. Next, we’ll dive into Risk Management and Adaptability - the art of moving fast while staying prepared for the unexpected.

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