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Session 15: Building a Strong Company Culture - The Foundation You Can’t Ignore
Welcome back! If leadership is the engine of your business, culture is the oil that keeps it running smoothly. Company culture is the shared values, behaviors, and environment that shape how your team operates. It’s not something you can fake - it’s something you build intentionally, or it will build itself by accident.
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Why Culture Matters
Culture affects everything: how employees treat each other, how they treat customers, and how committed they are when times get tough. A toxic culture destroys even the most promising businesses, while a healthy culture attracts talent, fosters innovation, and fuels long-term success.
A Real-World Picture
Zappos, the online shoe retailer, became famous for its customer service - but that was a direct result of its culture. Tony Hsieh, its late CEO, focused on building a fun, supportive, and customer-obsessed culture. The result? Employees loved their jobs, customers felt it, and the company thrived.
Humor Break
Company culture is like the smell of your office fridge. If you ignore it, it will develop on its own - and not in a good way.
Action Step for You
Write down the top three values you want your company to be known for. Then ask: do my team’s daily actions reflect these values? If not, choose one small step you can take this week to bring culture and behavior closer together.
Closing
Culture is the heartbeat of your company. Build it intentionally, and it will drive everything else. Next, we’ll explore Networking and Building Relationships - because your network often determines your net worth.
Closing
Culture is the heartbeat of your company. Build it intentionally, and it will drive everything else. Next, we’ll explore Networking and Building Relationships - because your network often determines your net worth.
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