Welcome to the Restaurant Marketing group of SmartGuy.com. Collaborate with restaurant marketing professionals around the world. Restaurant marketing is a very important part of attracting customers. Restaurant marketing can increase visibility to the general public, attract new customers, as well as boost sales revenue. Restaurant marketing can also be a great tool to retain existing customers who may be more inclined to return more often if they see some type of special deal or promotion being marketed. There are numerous ways to successfully market a restaurant, including running advertisements, handing out fliers, conducting special promotions and offering tastings and more. Restaurants make up one of the biggest businesses in the United States and are also one of the largest private-sector employers, according to the National Restaurant Association, making marketing an important part of any business plan.