If you have a business, worry less about the number of followers or friends you have on social networks and more on the quality of relationship you have with these people. The best way to use social media for business is by focusing on connecting with the people. Forget about the numbers for once and try building strong relationships with your customers and you will see how numbers automatically grow. Whenever you are updating any content in social media, make sure you keep it simple. Focus on making your customers get to know your company on a lighter note. You can post photos of your team events, share your blog and interact with clients on a personal level. People love photos so make sure you post as many as possible to give customers a sneak peek of your business behind the scenes. If customers comment, you can interact with them by diving into the details of the event or news you just shared.
Use social media for question and answer sessions with your clients. Interact with your followers and friends and get feedback regarding your products. Reply to their concerns immediately and try your best to rectify issues they are concerned about. Make sure you maximize your time by answering different questions.
All your posts should be specific to the products or services you offer. It is important to post relevant information because it will help you to get valuable feedback from your friends or followers. Engage in valuable dialogue with people who seem to have great ideas regarding your brand. However, you are the one who is going to drive the conversation by posting something meaningful that targets the customer's thoughts.
There are various things you can post about other than just marketing posts that target your products and services. You can post about common questions raised by your customers. This is the best way to use social media for business because customers feel that their opinion is valued. You can even post details about a contest you have been involved in and let customers give their opinion. Before you update anything, think of the reaction of your customers. Will you bore them or will they feel engaged?
Consider other departments whenever you want to manage social media. Social media networks should not be left to the marketing team alone. You also need to talk to the customer service department since they interact more with customers. You can get a lot of valuable information from them. By working with other departments, you can get together and focus on the direction in which your SMM campaign will take.
When you are posting information on social media, do not direct the conversation in such a way that you will receive a lot of positive feedback. You should post messages in a way that customers will give their opinions and not just praise your products and services. For instance, if you post "what new features should we incorporate in our sportswear" rather than "what do you like about our sportswear", you will target more great ideas rather than compliments. This information will be valuable for the growth of your business.
Most importantly, do not let the great new ideas which you have received from your customers through social networks run down the drain. If your job is to run the social network, it is highly likely that you might never be able to incorporate the customers' ideas on your own. The best way to use social media for business is to ensure all the ideas of customers are communicated to the relevant people. With proper communication, everyone will feel satisfied.