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Sitting Pretty Lifestyle

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About Company

Sitting Pretty Lifestyle (SPL), is a full-service provider for your private and business branding needs.

It is more than just a company, it is a core philosophy centered around the belief that those who consistently ‘sit pretty’ on camera, consistently ‘sit pretty’ in life. This is why we are so passionate about and committed to helping our clients do extraordinary things on camera.

Why is your online image so important? 

Credibility. Everyone desires to be relevant, to connect with their audience, and to stay connected with their audience. As online platforms continue to shape technology and drive businesses, our online presence is a public place for friends and colleagues alike. Having an engaging and authentic image is crucial for creating a consistent, empowering, and trusted digital persona.

How do we build-out your brand?

By offering portrait photography services - complete with a Discovery Process, Vision Board, Photo Session and deliverable digital images, as well as social events and complimentary packages for elite clients - you can expect tailored solutions to your personal and professional digital brand, making SPL a full-service provider for your business and private branding needs. We also offer members monthly access to relevant information, and timely experts. Furthermore, SPL aims to develop your network as members discover and connect via monthly events centered on generating consistent and measurable growth results.

What does this mean exactly? 

Prospective members and clients come to Amber and her team, not just for tips on how to be ‘camera ready’ before the shoot, but also for solutions on how to tap into their executive presence. Maximizing your online exposure and social networks, SPL advises clients and members on copy writing and how to increase your social recognition by providing creative solutions via a timeless marketing tool, imagery; and an attention for consistency of details in which you or your business strive to achieve. Whether focusing in on your personal or professional goals, SPL aims to be your premier branding advisor of choice.


SPL’s roots were established in late 2004 when it’s Founder and CEO, Amber De Vos, relocated from the West Coast to pursue her passion for photography in New York City.

Beyond just ‘getting the shot’, and making people ‘look good,’ over the last 12-years Amber has worked with elite personalities, creating imagery in which is not only highly sought after, but also empowering for client's confidence, as well as private and public credibility. Amber pursues opportunities uniquely, transforming the camera shy from 'the ordinary' into the extraordinary.

Perhaps it is Amber’s nine years of shooting high-end press events with Patrick McMullan Company and Women’s Wear Daily, her experience with Magnum Photos and Bruce Davidson, or her five years as an independent business owner, which have all shaped SPL’s insight into the power of “being seen” -- the right way.

In early 2004 Amber earned a degree in Anthropology and dual minors in Photography and Italian Studies, acquiring knowledge of social formation in human society and culture and how to translate that into impactful imagery.


We work with you to grow your vision with a defined approach, help you to create engaging image content for your social media networks to support it and provide the tools, tips and talent to empower you to be 'camera ready', whenever and wherever. Please contact us today for a free consultation on how to take your personal brand to the next level.

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Hours of Operation

Monday thru Friday 9a - 6pm

Evenings and Weekends By Appointment

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153 East 32nd Street, #11A
New York NY USA, 10016
Click Here to send us an Email
Amber DeVos
+1 (718) 314-4377
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