Long the favorite address of celebrities and entertainment moguls, Beverly Hills is today as much a lifestyle as a destination. Visitors from the world over flock to see the famous Beverly Hills sign, shop the stores on Rodeo Drive, and admire the fabulous homes of this exclusive city’s palm tree-lined streets. Now, there’s another must-visit destination: Only in Beverly Hills. The city’s newest and most charming boutique has become the number one spot for gifts that celebrate the inimitable glamour of Beverly Hills, and it’s the brainchild of two entrepreneurs who also happen to be life-long friends.\n\nOne day while lunching at the celebrity-filled La Scala on Canon Drive, inspiration struck. The whole world seemed to be making the pilgrimage to Beverly Hills to marvel at the beauty and glamour of the city; visitors needed a purveyor who could capture that magic and distill it into treasures that could be brought home for friends and family. That day, a brilliant collection of high quality, beautifully packaged, wittily designed gifts was born.\n\nOur motto is: Life is short. Shop!\n\nThe next time you\'re making travel plans, plan to visit us here where it\'s always 78 and sunny. Our jewel box of a store, located at 9607 S. Santa Monica Blvd. in Beverly Hills, is footsteps from famed Rodeo Drive and Sprinkles Cupcakes. Whether we see you next in person or in our online store, know that we\'ll always have your 9021-Oh!