Welcome to the bridal gown group of SmartGuy.com. Feel free to interact with other professionals from across the world. You can find professionals, find deals on services, find professionals who might barter, or simple post questions, comments, or suggestions. A wedding dress or wedding gown is the clothing worn by a bride during a wedding ceremony. Color, style and ceremonial importance of the gown often depend on the religion and culture of the wedding participants. Often, brides choose to preserve their dress in its pristine condition in protective boxes.